For media | In the news | Media coverage - February 2011

Media coverage - February 2011

The Daily Telegraph Monday 7 February ’11 – circulation 630,000
Nursing chief: £5bn savings possible of “scandalous” NHS waste
Up to £5bn of taxpayers’ money could be saved by cutting back on “scandalous” waste in the National Health Service, according to nursing leaders.

East London Lines, Monday 7 February ‘11
Barts and The London NHS Trust scraps 635 jobs
Barts and The London NHS Trust is to scrap more than 600 jobs over the next two years as it attempts to reach government efficiency targets.

Right To Work website, Monday 7 February ‘11
The campaign group which fights against public sector cuts reported the job cuts on its front page and urged people to join a protest march outside The Royal London Hospital this Friday at 5pm.

The Evening Standard, Friday 4 February ’11 – circulation 600,000
Nursing cuts put patient care at risk says union leader
Cuts in nursing jobs at London hospitals are a “monumental threat” to patient care a health union leader claimed today. (Their story was based on a letter sent by Peter Carter to The Evening Standard letters page).

East London Advertiser: circulation 24,000 - Parents bond with newborns over music in new scheme
A pioneering musical project to help parents bond with their newborn babies has started at an East End hospital. The scheme at The Royal London in Whitechapel is designed to encourage new parents to play music to their baby as medical research shows this can strengthen the ties between parent and child and can even help with sleep and feeding patterns.

One in eight women will get breast cancer – ITN News (audience reach 8m)
ITN’s Science Editor, Lawrence McGinty, followed up a Cancer Research UK report which said that more than 12% of women would get the disease. We organized access to the Barts Cancer Centre and an interview with Dr Chris Cottrill, a Consultant Clinical Oncologist. Dr Cottrill explained that the risks were over a lifetime and said delayed motherhood, obesity and alcohol consumption were all contributing factors.

This Morning, ITV1, Wednesday 9 February – 1.6m viewers
Paediatric endocrinologist, Dr Jeremy Allgrove, was interviewed alongside the family of a little girl who has Russell-Silver syndrome, a rare disorder leading to stunted growth. There were several mentions of The Royal London Children’s Hospital – by Dr Allgrove as he explained about the research and treatment available and by presenter Phillip Schofield at the end of the item when he referred to the Children’s Hospital as “great”.

East London Advertiser, Thursday 10 February – circulation 25,000
Dog attack boy is ’lucky to be alive’
We organised access for the East London Advertiser to talk to surgeon Mr Mohammed Shibu about seven-year-old patient, Jack Wellstead, who suffered extensive bites across his body following an attack by a pit bull terrier.

The Daily Mail, Thursday 10 February – circulation 2m picked up on the East London Advertiser’s coverage, quoting Mr Shibu, who described Jack as “very confident and a child who was coping very well.”

ITV London Tonight – 430,000 viewers – reported on the protest against proposed job cuts at The Royal London Hospital on Friday 11 February. They did a live from outside the hospital and ran short interviews from demonstrators and Medical Director Steve Ryan who stressed that clinical care would not be compromised.
The protest was also covered on AOL and YouTube which both ran a short video including interviews with protesters
http://video.aol.ca/video-detail/protest-against-cuts-at-the-royal-london-hospitalmov/2973895308/?icid=VIDURVNWS03

Islington Gazette, Monday 7 February – circulation 8,000
Massive nursing job losses will devastate Barts Hospital say campaigners
Controversial plans to axe more than 250 nurses at the trust which runs Barts Hospital will be “devastating”, say health campaigners who fear “NHS rationing” for residents in the future.

East London Advertiser, Thursday 10 February – circulation 25,000
Union Angered by “Outrageous” Cuts
A medical union has branded it “outrageous” that the East End’s hospitals trust is set to lose more than 600 jobs over the next two years.

Radio 4’s File on Four interviewed three senior pathologists, including BLT’s Dr Irene Scheimberg. They believe a clinical condition, rather than physical abuse, may be behind some deaths from so-called Shaken Baby Syndrome. The programme reported that the three doctors, who have given expert evidence in court in various high-profile cases, were concerned that their views are now being deliberately discredited by prosecutors and police. The story was previewed on BBC Radio 4’s Today programme and the BBC News Channel.

Evening Standard on Monday 21 February (circulation 700,000)
Our gratitude to 7/7 surgeon by mother of boy in pitbull attack
“The mother of a boy who suffered horrific injuries in a dog attack in London today thanked the 7/7 surgeon who treated him and said she had forgiven the animal's owner.”
The piece included an interview with RLH maxillofacial surgeon, Mr Mohammed Shibu, describing Jack’s treatment and his progress.

Nursing Times, 22 February ’11 – circulation 31,000
Nurses at Barts told to buy their own milk
“Nurses at Barts have been told they cannot use milk provided by their Trust to make themselves tea and coffee as part of cost-cutting measures.”
The piece included a quote from us explaining that “a recent review of non-patient expenditure identified the provision of free milk to a minority of staff as an area where savings could be made. In line with the majority of NHS trusts, all our staff now buy their own milk.”

BBC London (600 viewers) and the Metro (circulation 1.3m nationally) on Friday 25 February
They both covered the story of a girl with an immune system disorder who was treated at The Royal London Hospital after suffering a near-fatal reaction to over-the-counter medication. Marian Adejokun, was left covered in blisters from head to toe and spent three weeks in intensive care. We set up interviews with Consultant Dermatologist, Portia Goldsmith, into Marian’s condition, known as Stevens-Johnson syndrome.

Channel 4 News (640,000 viewers) and The Evening Standard (circulation 700,000) covered the number of hospitals with outstanding patient safety alerts following a campaign by the charity Action Against Medical Accidents. Both reported that BLT had the highest number in the capital according to a January audit and the third highest in England and Wales. The reports carried part of our statement, stressing that we have one of the safest clinical records of all NHS Trusts.